Brand Management and the Marketing Mix Model

Question: What exactly is your product and how is it different from (or better than) other similar products? Where will you sell your product? Who are the potential buyers of the product and how does that price compare to similar products being offered? How will you let others know about your product, and how will you develop its presentation to appropriate markets? Answer: I choose to sell organic soap as it is 100% natural and not synthetic. The soap shall be sold in retail stores, cosmetic shops, and pharmacies. The potential buyers of the product are men and women belonging to 20-40 age groups present everywhere (Cain, 2014). I shall follow competitive pricing strategy at $9 as there is direct competition from other brands such as Dove, Lux and various others (Heerde et al., 2013). Hoardings and television advertisements shall help in presenting the product. References Cain, P. (2014). Brand management and the marketing mix model.J Market Anal,2(1), 33-42. https://dx.doi.org/10.1057/jma.2014.4 Heerde, H., Gijsenberg, M., Dekimpe, M., Steenkamp, J. (2013). Price and Advertising Effectiveness over the Business Cycle.Journal Of Marketing Research,50(2), 177-193. https://dx.doi.org/10.1509/jmr.10.0414